Estimated reading time: 6 minutes

Develop your design carefully, and your business card will make you look professional, build confidence and set your company apart from others in your profession.

When attending audiences, exhibitions or networking events, exchanging business cards at the end of a discussion is significant for following up later on.

So how do you guarantee that your card portrays you and your business in the best achievable way?

  • Always remember, first impressions count
  • Determine the most suitable size and shape for your needs
  • Make a design that describes your products and services
  • Be logical with your website and other promotional substances
  • Add a distinctive touch to stand out
  • Present your business card extra uses
  • Ensure your contact details are easy to catch
  • Make sure your details are accurate
  • Ever in difficulty, communicate with a designer
  1. How to compose a great business card

Always remember, first impressions count

The business card speaks a lot about you and your firm. Your design should express your values, distinguish your business from the competition and encourage people to get back in touch. If your method of working is straightforward and formal, your business card should exhibit those features. Or, if your products or services are spirited and inventive, try to seize those traits by using bold colors and a catchy tagline.

  1. Determine the most suitable size and shape for your needs

Before you sit down to plan your business card, it’s significant to know what size and introduction your card will need. This not only affects the text size and volume of information you can include but also says things like whether you’re conventional or a bold non-conformist. Horizontal four-sided cards are the arrangement most people are familiar with. Vertical cards are less popular and can be used to distinguish you from your opponents.

  1. Make a design that describes your products and services

Pick the colors and design elements that are associated with your business industry to make your card easy to recognize and representative of the products or assistance you provide. If you sell luxury products like jewelry, you might express this with a foil detail. Or if you specialize in a form of stone artifact or carpentry, you may add a photo of your work to showcase your range of expertise. The variety of finish and paper stock can let your customers know whether your company is the most affordable solution around – or that you offer upscale assistance. Your choice of paper stock can also propose whether you’re a fresh and fun new venture or a well-established business that’s been around for decades.

  1. Be logical with your website and other promotional substances

This way, it will be easier for your customers to remember and identify you. If you don’t have a website or other marketing elements, but your business has an established logo or is well recognized for something in precise, try to combine that into your business card design.

  1. Add a distinctive touch to stand out

Whether you include embossing, raised print, foil accent finishes or choose a catchy card shape, your customers will notice the difference and your card will stand out.

Business Cards
Business Cards
  1. Present your business card extra uses

Use the opposite side on your card for appointment notes, loyalty stamps or even a usable calendar. Think creatively, don’t just use a basic calendar template, and try to mark significant dates for your customers, depending on what your company is offering them.

For a landscaping company, it might be useful to mark the best moments of the year to crop or fertilize plants on your calendar – while a beautician might mark the days when their business proposes a more affordable rate or free units. If you run a food-related profession, write short recipes on the back of your card; or use your card as a tag if you sell art or handmade gifts like jewelry.

  1. Ensure your contact details are easy to follow

The way your information is laid out is a crucial factor. If in doubt about how to adjust your contact details, the traditional pattern of text fields follows this order:

  • Company name
  • First name and surname
  • Job title
  • Contact info (email, phone number, social media handles, etc.)
  1. Make sure your contact details are accurate

Proofread. Correct. Improve. Clear contact details, exact spelling and picking a legible font in a readable size are all things that need to be triple checked. Apart from your name and job title, make sure to discuss your business, telephone number, website, email address, and social media handles if related to your marketing activities. Make it easy for your customers to contact you the way they feel most convenient.

  1. Ever in difficulty, communicate with a designer

If you’re fortunate enough to know somebody who has a background in creating graphics for print, a quick chat could help ensure everything is ready to be added to your design. They will be able to make sure that the design elements like your logo will appear crisp and clear on your physical card. It’s necessary to make sure that your images are the right resolution and your text fields are an optimal size for readability. The last thing you want is to open a new box of business cards to find that the logo you uploaded looks pixelated or your phone number is hard to read. But don’t worry if you don’t know anyone with these skills, our design experts are just a phone call away. They can help you with queries, edits, and even recreate your whole design if required.